Digital strategy
Audit, positioning, editorial calendar and a results-driven roadmap.
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ThierryKOMBATE|
Digital strategy • Creative • Growth
I turn ideas into visibility, and visibility into results.
Social Media & Digital Marketing Specialist
Performance highlights
↗2,9 MTikTok
◎735 K+Instagram
◉267.4Morganic views / 30 days
Digital StrategistThierry KOMBATE
Available for new projects
STRATÉGIE DIGITALE•SOCIAL MEDIA•GRAPHIC DESIGN•VIDEO EDITING•META ADS•
01 — About
Creative thinking, driven by performance.
I’m Thierry KOMBATE, a digital strategist and creative based in Lomé. I help brands, companies and entrepreneurs build a strong, consistent and profitable online presence.
My approach brings together strategy, graphic design, video, community building and advertising to turn an audience into a real growth engine.
LoméTogoFRNativeENWorking proficiency
02 — Services
End-to-end expertise, from concept to result.
Social Media Management
Facebook, Instagram, TikTok and LinkedIn management, community and reporting.
↗Graphic design
Visual identities, logos, posters, carousels, packaging and sales materials.
↗Video & Reels
Editing, storytelling, short-form formats and reach-optimized content.
↗Meta Ads
Targeting, launch, budget optimization and lead acquisition.
↗Audience growth
Organic growth and amplification through established audiences.
↗03 — Results
Numbers that speak for themselves.
Measurable performance powered by consistency, analysis and platform-native creative.
INSTAGRAM • ORGANIC GROWTH • 9 JUL — 7 AUG 2026
A Reels strategy built to scale
@thierryson_charles generated 267.4 million organic views in 30 days, gained 395,800 followers and grew beyond 735,000 followers. One Reel delivered 903% more plays than the previous five.
@thierryson_charles ↗
META ADS • 4 CAMPAGNES314conversations at a $0.19 weighted average
CHIFFRE D’AFFAIRES ATTRIBUÉ1 455 500 FCFAZak Cosmetics, AGD and FATIX
BEUNIQUE WEARS • TIKTOK0 → 2,9 Mfollowers in four years
2,9 M
TikTok
Built Beunique Wears from zero through content strategy, editing and continuous optimization, reaching 49.3 million likes.
@real_cheryl ↗735 K+Instagram
267.4 million organic views and 395,800 new followers from July 9 to August 7, 2026.
@thierryson_charles ↗Multi-brandFacebook
Page management, content creation, community building and Meta Ads for several companies.
Facebook ↗ProfessionalLinkedIn
Professional presence, corporate communication and promotion of CHAMPISO GROUP activities.
LinkedIn ↗Conversations that drive revenue
- Context
- Messaging campaigns for Zak Cosmetics, AGD and FATIX.
- Strategy & execution
- Creative, targeting, launch, monitoring and optimization across four Meta Ads campaigns.
- Results
- 314 conversations from $59.52 spend, a $0.19 weighted average, and CFA 1,455,500 in reported revenue.
Zak • 117 • 533 K FCFAAGD • 137 • 672.5 K FCFAFATIX • 60 • 250 K FCFA
A responsive cross-platform content strategy
- Context
- Took over Facebook and Instagram on June 18, 2026, with no paid media.
- Strategy & execution
- Cross-platform calendar, Reels, posts and stories, with timely World Cup content.
- Results
- 187.8K Facebook views, 131.2K unique viewers, 34.4K Instagram views and 13.4K accounts reached.
100% organic141 new Facebook followers66 new Instagram followers
Meta Ads
Zak Cosmetics — Campaign 1
82 conversations • $6.97208 000 FCFA
Meta Ads
Zak Cosmetics — Campaign 2
35 conversations • $4.09325 000 FCFA
Meta Ads
Centre AGD
137 conversations • $23.83672 500 FCFA
Meta Ads
FATIX
60 conversations • $24.63250 000 FCFA
Meta Ads
Cool Plastique
419 new followers • $5.48Growth + sales campaign04 — Portfolio
Selected work.
Identity, campaigns, social content and sales materials.
Brand identities & logosLogos, guidelines and cohesive visual systems.
Packaging & displaysProduct dressing, labels, boxes and display materials.
Videos & ReelsEditing, storytelling, motion and multi-platform short-form.
VIDEO • REELS • SHORT FORM
Videos designed to hold attention.
Scripts, voice-over, filming, CapCut editing, visual animation and platform-native trends. Videos play directly here.
18embedded videos
Brand presentationEditing, storytelling and visual direction
Social & promotional contentSocial-first optimized format
Video campaign — Woman 1Vertical edit, pacing and social storytelling
Video campaign — Woman 2Social-first content production
Video campaign — Woman 3Short-form edit focused on the message
Video campaign — Woman 4Mobile-first, multi-platform edit
Video campaign — Man 1Engaging vertical promotional content
CHAMPISO — Corporate Brand VideoFull production: concept, script, filming, interviews and editing
Congo Directory — MotivationBusiness Reel: storytelling, editing and brand identity
Congo Directory — NetworkingProfessional Reel designed for retention and conversion
Congo Directory — KinshasaUrban discovery content and vertical editing
Congo Directory — Opportunités 1Short career and business storytelling
Congo Directory — Opportunités 2Fast-paced edit and animated content
Congo Directory — Opportunités 3Video series aligned with the brand identity
Animated educational contentShort edit, captions and social pacing
Trend-led editViral-format adaptation for social platforms
Social short-formVisual storytelling and mobile-first editing
UGC VideoAuthentic user-generated-content storytelling
AUDIO ADVERTISING
Bilingual CHAMPISO spots
French and English ad-spot production.
05 — Collaborations
Brands supported with commitment.
BEUNIQUE WEARS2022 — aujourd’hui
TikTok account built from scratch: strategy, raw-footage editing, publishing, optimization and organic growth.
0 → 2,9 M abonnés
CHAMPISO GROUP2024 — aujourd’hui
Digital management, content, identity, campaigns and marketing strategy.
2,5 M FCFA / 3 mois
CENTRE AGDDepuis janvier 2024
Logo, visual identity, strategy, content and Meta Ads.
CONGO DIRECTORYDepuis le 18 juin 2026
Organic Facebook and Instagram strategy, Reels, visuals, stories and editorial planning.
187,8 K vues Facebook organiques
ZAK COSMETICSDepuis septembre 2024
Visual identity, logo, mockups, content and sales-focused Meta Ads campaigns.
533 000 FCFA via Meta Ads
COOL PLASTIQUEDepuis décembre 2025
Sales creative, content and follower acquisition campaign.
419 abonnés à 0,0131 $ / résultat
FATIX COSMETICSNew project
Logo design, brand guidelines and upcoming brand content.
NALA THANKS RESTAURANTNew project
Full identity for the restaurant and catering service.
ALLOWANCE SUPPORT2026
Social strategy, FR/EN content, videos and UK Meta Ads support.
Selected campaign results are available confidentially upon request.
06 — CV
Experience & skills.
CIPEA
Communication, content creation and support for digital activities.
CHAMPISO GROUP
Social Media & Partnerships: marketing strategy, content, campaigns, partnerships and end-to-end video production.
S.E. NUTRI-TOGO
Digital communication, social media, content and partner relations.
Bachelor’s degree in Contemporary History
Analysis, research, synthesis and communication.
07 — How I work
A clear process, from brief to reporting.
Every engagement stays structured, measurable and aligned with the brand’s goals.
An initial conversation to understand the brand, its offer, audience, needs and priorities.
Click to show or hide detailsA review of existing accounts, content, competitors, performance and opportunities for improvement.
Click to show or hide detailsClear, measurable goals for visibility, engagement, community growth, leads or sales.
Click to show or hide detailsA tailored position, content pillars, priority platforms and an actionable editorial calendar.
Click to show or hide detailsCopy, visuals, carousels, short-form videos and platform-specific content created with purpose.
Click to show or hide detailsConsistent scheduling and distribution using the most relevant formats and publishing times.
Click to show or hide detailsOngoing performance analysis, format testing and adjustments to content or campaigns.
Click to show or hide detailsA clear review of KPIs, results, lessons learned and recommendations for the next phase.
Click to show or hide details
08 — Certifications
Continuous learning & validated skills.
Additional training in MEAL, marketing, project management and finance.
MEAL Fundamentals
DisasterReady / Cornerstone OnDemand Foundation
Monitoring • Evaluation • Accountability • LearningMarketing, Project Management & Finance
Cursa
Digital marketing • Project management • Financial managementSome certificates were issued under the professional name “Thierryson Charles.”
Have a project in mind?
Let’s discuss your project and build something that stands out.
+228 90 57 48 09Phonethierryykombate@gmail.comE-mailLomé, TogoLocation
Testimonials will be added once publication permission is received.